Gamified Attention Economy: Web3 platform transforms attention into innovative modes of participation.

The New Paradigm of Attention Economy: In-Depth Analysis of Innovative Models that Transform Attention into Engagement

Key Points Summary

  • Attention is a scarce and valuable resource in the digital economy, but mere attention cannot create sustainable value. Attention must be transformed into participation to produce actual effects.
  • The innovative system of a certain platform effectively converts attention into participation. It provides a system that allows everyone to get involved, encouraging active participation through gamified elements. In the digital economy, attention acts as currency. The system manages this value as efficiently as a financial system.
  • This new model may create a new paradigm for the attention economy. It must prove the sustainability of its participation and reward mechanisms. The realization of the game vision remains a challenge.

1. Do we only need attention?

Attention is the most valuable resource in today's digital economy, and businesses are engaged in fierce competition for this limited asset. However, merely attracting attention does not create sustainable value. Investing resources solely to gain attention is like fueling a car that is idling—fuel is burned, but the car does not move forward.

Only when attention drives genuine participation can it gain real value. Passive attention is fleeting and unsustainable, while active user interaction can strengthen the ecosystem and amplify the network effect. However, converting attention into participation remains a significant challenge.

As the cost of digital attention continues to rise, businesses must go beyond mere attention-grabbing strategies and develop strategies that convert attention into meaningful engagement. This requires effective incentives and diverse participation opportunities. In this context, a company's gamified attention economy platform offers an appealing solution to transform attention into engagement.

In-depth Analysis of Zentry: How to Convert Attention into Engagement in the Digital Economy?

2. Innovative System: Gamified Attention Economy

A certain company has developed a Play Economy Web3 platform that transforms daily activities into games, blurring the lines between reality and gaming, adding meaning and value to interactions.

This system is the first step in realizing this vision. It gamifies social media communication, transforming passive attention into active participation. This engagement attracts more attention, which in turn drives further participation, creating a self-sustaining ecosystem.

This system integrates the concepts of SocialFi and InfoFi into a unique model that quantifies social media activity and rewards participation, thereby generating economic value. In addition to economic incentives, it also establishes a market-driven system where users can directly assess the quality and impact of information.

In-Depth Analysis of Zentry: How to Convert Attention into Engagement in the Digital Economy?

2.1. Narrator and Observer

Existing digital platforms restrict participation and rewards to creators. However, this system introduces a mechanism where all users can participate and be active within it. Currently, it has two levels: storytellers and observers.

The storyteller creates and shares content, driving user attention and engagement as key contributors. Anyone can obtain this class without any request. Users' social media content will be automatically aggregated into the system, where observers and the system's AI will evaluate these activities to determine rewards.

Observers play a key role in the growth of the system, going beyond passive observation. Users who meet specific conditions can obtain this status. Observers evaluate the quality of the content generated by storytellers and help allocate attention and rewards throughout the ecosystem. On traditional digital platforms, most users are still passive observers. The system assigns roles and incentives to these users, encouraging them to actively participate.

The system is not limited to storytellers and observers. While it currently focuses on social media, it will expand in the future by integrating with the services of companies and external platforms, introducing new classes and building a comprehensive ecosystem. This ecosystem will support a diversified participation and rewards structure, including on-chain activities. For example, a Chainwalker class can be introduced for Web3 users participating in platforms like DeFi. Users can develop and upgrade multiple classes simultaneously, forming a unique identity within the ecosystem.

In-depth Analysis of Zentry: How to Convert Attention into Engagement in the Digital Economy?

2.2. Gamification: System Tasks and Story Cards

The system offers gamified features based on its tier system, including point rewards and leaderboard competitions. In addition to these basic elements, it introduces 1) system tasks and 2) story cards, enhancing engagement through structured challenges and interactive rewards.

The system task serves as a task system that presents various challenges to users, encouraging active participation—similar to pre-registration events in mobile games. For example, a task might be to invite new users to join the project’s early community growth. When achievement milestones are reached, the platform will conduct buybacks, rewarding the entire ecosystem.

Users collaborate on these tasks, experiencing shared achievements, just like team tasks in games. System tasks are an effective strategy to activate the platform in the short term, providing a quick and efficient way to achieve project goals. At the same time, users receive a balanced combination of economic rewards ( points, tokens ), and non-economic rewards ( story cards, achievements ). This multi-layered reward structure will play a key role in increasing participation rates.

Story cards originate from user interactions rather than preset challenges, which makes them different from Steam achievements or PlayStation trophies. They accumulate naturally based on activities, reflecting individual experiences and contributions, creating a unique journey for each user. This organic system is expected to enhance long-term retention.

For example, the system will issue special cards to users who have played certain games or invested in specific tokens. These cards serve as growth hacking tools by encouraging users to showcase them on social media. In the future, they may offer exclusive benefits such as special privileges or whitelists.

In-depth Analysis of Zentry: How to Convert Attention into Engagement in the Digital Economy?

2.3. AI Technology: Accelerating the ecosystem through AI technology

The system integrates AI technology to drive user engagement and enhance platform activities. The company's AI framework enables real-time interaction between AI agents and users, providing personalized experiences and promoting active participation. AI operates through two core agents: Persona Agents and Operator Agents, each playing a unique role in optimizing user experience and maintaining the seamless operation of the ecosystem.

Persona Agents, known as "living NPCs", possess unique personalities and roles, going beyond simple chatbots. They interact with users in real-time as autonomous entities within the platform. For example, AI agents operated by the company play the role of observers, verifying content and rewarding outstanding posts. It also encourages participation through real-time interaction. Currently, there is only one active Persona Agent, but the system plans to expand AI-driven Persona Agents for partner projects.

Operator Agents optimize backend platform operations, enhancing the reliability and efficiency of the ecosystem. They handle on-chain data verification, data oracle integration, content quality management, reward distribution, and rule execution. Additionally, they extend the system's capabilities through integration with external AI agents, creating a more flexible and scalable ecosystem.

The system positions AI agents as core elements of its ecosystem, rather than just operational tools. These agents actively communicate with users and operate autonomously. The company's AI agents and external AI models can participate as observers or storytellers, collaborating and competing with users and other AI agents. This creates a positive feedback loop that generates high-quality content, real-time interactions increase engagement, and rich experiences continually evolve. Through this structure, the system builds an immersive ecosystem where AI and humans not only co-create content but also play, collaborate, and compete as equal participants in a new digital society.

In-depth Analysis of Zentry: How to Convert Attention into Engagement in the Digital Economy?

3. The Momentum of the System and the New Opportunities It Brings

3.1. Eliminating Market Friction in the Attention Economy

Traditional digital marketing has incurred high costs for simple exposure, yet its ability to drive genuine user engagement remains uncertain. In the Web3 industry, marketing that relies on large influencers ( KOL ) faces multiple challenges. Unclear standards create market friction, as the industry lacks reliable methods to evaluate influencer impact, determine compensation, and objectively measure performance.

The system addresses these issues by applying the principles of a market economy. Users directly assess and verify the value of content, thereby transparently measuring the influence of influencers and the value of content. This shifts influence from a few large participants to a broader network of participant leaders, facilitating a more complex value assessment system in the attention economy.

This structure reduces market friction and increases participation through a double flywheel model. The attention flywheel encourages users to share experiences, generate organic content, and expand network effects, thereby attracting new users. The contribution flywheel provides a foundation for various ecosystem participants (, including token holders ), who contribute to ongoing activities.

These two flywheels lock into each other, creating a virtuous cycle: attention is converted into contribution, and contribution amplifies attention. This model may reduce market friction in the attention economy.

In-depth Analysis of Zentry: How to Convert Attention into Engagement in the Digital Economy?

3.2. Connecting identity between reality and digital

The company's Play Economy concept extends to the metagame ( Metagame ). Legendary game designer Richard Garfield introduced the concept of the metagame. It refers to the broader context surrounding a game. Poker provides a clear example—poker played in a casino is completely different from playing low-stakes poker with friends. The rules are the same, but they create entirely different experiences. From Garfield's perspective, games go beyond simple rules. All the surrounding elements become part of the game.

The company actively utilizes the concept of the metaverse game. Specifically, it aims to: 1) make reality feel like a game by adding game elements to everyday activities; 2) give real-world value to games through tangible and intangible rewards; 3) create a larger "game within a game" that encompasses everything. The system is the central hub of this metaverse game. It connects and accumulates all experiences. The system will be integrated with the company's other products. These products include gaming platforms for Web2 and Web3 games, playable AI companions, NFT series, and staking platforms.

The system extends to daily activities. All environments interact and connect organically like a game. Life itself becomes an MMORPG-like experience. For example, when users play a certain game, the gaming platform saves their records; when they write game reviews on social platforms, the system verifies and provides rewards based on the gaming platform's records. Game elements even apply to daily activities, such as visiting cafes or shopping, where users might receive rewards for behaviors like drinking coffee for seven consecutive days.

User interactions accumulate in this system. It serves as a digital identity that spans both the real and digital realms. Previously fragmented data connects into a cohesive form. Users gain enhanced experiences and rewards through this integration. These rewards bring more attention to the platform. This attention translates into positive outcomes.

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WalletDetectivevip
· 07-11 00:12
Empty talk about attention, the game is real.
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NFTragedyvip
· 07-10 06:14
Isn't it great to earn money while playing games?
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StopLossMastervip
· 07-08 08:46
The attention of the working class has been drained.
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MetaMaximalistvip
· 07-08 08:45
lmao another attention economy pitch... seen this movie before in web2, just with crypto sprinkled on top tbh
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MysteriousZhangvip
· 07-08 08:32
It has the flavor now, copying that taste of TradFi.
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