Gate New Product Matrix: Restructuring Investment Logic, Unlocking a New Paradigm for Returns

In the fluctuations of the cryptocurrency market, the new token offering strategy has always held an important position. It not only reflects users' enthusiasm for early opportunities but also demonstrates the overall strength of the platform. However, traditional new token offering models have many pain points, such as information asymmetry, high barriers to entry, and complex profit paths, making it difficult for most users to participate.

As a globally renowned digital asset platform, Gate focuses on maximizing user value and has launched a matrix of four major new product offerings covering the entire process of "investment-interaction-holding-revenue." This innovative design not only reshapes the way users participate in new offerings but also constructs a complete operational closed loop, providing new ideas for user growth and project initiation.

Reconstructing the New Listing Logic: Responding to Core User Needs

Traditional IPOs are often seen as a "game of luck" and "information warfare":

• Early projects are often monopolized by large funds, making it difficult for ordinary users to participate.
• The project information is opaque, and the authenticity is difficult to verify.
• Unreasonable locking rules affect liquidity.
• The tools for new investment are scattered and lack a unified strategic guidance.

Based on years of operational experience, Gate focuses on the core needs of users, aiming at four key goals: convenience of participation, risk diversification, clear returns, and user retention. It has created a product ecosystem centered around Launchpad, CandyDrop, HODLer Airdrop, and Launchpool, providing users with a comprehensive path for participating in new offerings.

The Four Core Products of Gate's New Matrix

1. CandyDrop: A lightweight interactive airdrop platform

CandyDrop aims to lower the participation threshold for users. Users can obtain "candies" by completing simple tasks and participate in a lottery to share in the airdrop of new project tokens.

Product Highlights:

• Zero capital threshold, reducing participation difficulty
• Flexible task design to enhance user engagement
• Social-driven growth, reducing customer acquisition costs
• Frequent updates, covering various projects, maintaining community engagement

Performance Data: In past activities, users shared an amount of nearly $60,000, demonstrating strong project attractiveness and conversion capability.

2. HODLer Airdrop: Innovative "Hold to Enjoy" Model

HODLer Airdrop breaks through traditional airdrop limitations with an innovative "no-lockup holding to enjoy airdrop" mechanism. Users only need to hold 1 GT to receive airdrop rewards from high-quality projects, and can participate in multiple projects simultaneously.

Product Highlights:

• Very low threshold, holding 1 GT allows automatic participation
• Drive long-term value, enhance ecological stability
• Multi-project synchronized earnings, building a "holding coins is mining" closed loop
• Automatic distribution, no extra operation required

Performance Data:

• Total airdrop amount: over $32.671 million
• Number of participating users: over 372,300
• Supported projects: 222

The HODLer Airdrop not only provides users with stable returns but is also the core driver of value growth in the GT ecosystem.

3. Launchpool: A flexible and efficient asset appreciation channel

Launchpool is a token staking mining platform where users can earn new project token rewards by staking mainstream assets or platform tokens.

Product Highlights:

• Supports staking of multiple currencies to meet different asset allocation needs.
• Early project staking yield potential is great.
• Dual revenue structure, reducing the impact of market volatility
• Drive long-term user retention and strengthen platform ecology

Performance Data:

• Number of projects launched: 140+
• Total mining and airdrop rewards: over 14 million USD
• Some projects have an annualized yield exceeding 500%

Launchpool provides users with a dual channel for medium to long-term holdings and new coin earnings.

4. Launchpad: A platform for discovering quality projects and early participation.

Launchpad is an innovative token issuance platform launched by Gate, allowing users to participate in early-stage quality projects through holdings or subscriptions to obtain potential high returns.

Product Highlights:

• Strict project screening mechanism with comprehensive risk control review
• Fair subscription mechanism to avoid monopoly by large holders
• Excellent historical performance, strengthening the platform's brand effect

Market Performance: The average subscription return of the Gate Launchpad project is significantly higher than the industry average, with a solid long-term performance, earning widespread trust from users globally, and has become an important platform for the early launch of quality projects in the crypto industry.

The Core Advantages of Gate's New Project Ecosystem

The advantages of the Gate new product system lie not only in the number of products or operational convenience, but also in the system design thinking behind it: based on platform credit, centered on user behavior, and using product synergy as the path, it builds a true user asset growth closed loop that can "introduce - convert - solidify - replicate."

Platform Basic Advantages:

• Safe and reliable: 12 years of operational history with no major security incidents.
• Rich in resources: A top-ranking exchange globally, gathering a large number of high-quality projects.
• Complete system: seamless connection from registration to reinvestment.

Product Matrix Design:

The power of the Gate New Matrix lies in the complementary functions and collaborative operation of each product, supporting a complete user value path:

• Launchpad serves as an entry point for early participants, offering undervalued and high-potential investment opportunities.
• HODLer Airdrop and Launchpool provide continuous returns, achieving asset appreciation.
• CandyDrop serves as a referral engine, driving user sharing and new user conversion.

This design gives each participating link an inherent motivation to transition to the next stage, forming a positive ecological cycle of "new user influx - asset accumulation - community fission."

Conclusion

As the cryptocurrency market warms up and new concepts continue to emerge, "early awareness + rapid participation" has become the key strategy for obtaining excess returns. Gate, relying on a secure and robust trading system, a wealth of quality project resources, and a comprehensive new product matrix, has created a platform ecosystem for users that can both seize opportunities and lock in profits, optimizing the new product experience and ensuring that the early project dividends truly benefit users.

The highly anticipated new star project Puffverse (PFVS) has landed on Gate Launchpad. As a representative of the integration of Web3 gaming and virtual worlds, Puffverse has vast development potential and a strong community foundation, having received support from multiple top institutions. It plans to build a cross-platform, highly immersive metaverse entertainment world. Join Gate Launchpad now to seize early participation opportunities and lay out future developments.