InfoFi: The Emerging Information Financial Sector

Recently, the InfoFi concept is rapidly rising. The leaderboard of the leading project Kaito has brought substantial profits to early participants, while another project saw a surge in coin price after launching new features. As important market participants have begun to seek opportunities in the InfoFi field, many people may still be pondering: what exactly is InfoFi? It trades not in Bitcoin or Ethereum, but in elusive "attention", "reputation", and even "event occurrence probability". Is this reliable? More importantly, how can ordinary investors profit from it? This article will delve into the core of InfoFi, providing a reference for ordinary investors to grasp the next potential opportunity.

1. InfoFi Analysis: When "Information" Becomes a Tradable Asset

Definition of InfoFi

The core concept of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify, non-price-related information—such as project attention, social media account influence, proposal approval probabilities, and even the activity levels of trending topics—into tradable and priceable financial assets. It can serve as a new type of speculative tool, allowing market participants to bet on the "information" itself; it can also become a powerful information mining engine, assisting investors in discovering early signals within complex information.

1.2 Reasons for the Rise of InfoFi

The emergence of InfoFi is an inevitable result of technological advancement and the evolution of market demand:

• AI Technology Empowerment: The development of AI large models has made it possible to collect, analyze, and assess the sentiment of vast amounts of social media data, news, and on-chain behavior, laying a technological foundation for information quantification and pricing.

• The crypto market's continuous search for new opportunities: The market is constantly looking for new growth points and Alpha opportunities, and the emergence of InfoFi provides new imaginative space.

• "Leading trend in attention over price": In the current market, a surge in the popularity of a project or topic often indicates price changes, especially notable in the Meme sector. InfoFi aims to materialize and make this "precursor" tradable.

The significance of InfoFi for ordinary investors

For ordinary investors, the importance of InfoFi lies in:

• Narrowing the information gap: The financial market has information asymmetry, and InfoFi visualizes hidden information gaps to some extent. If these "information assets" can be interpreted in a timely manner, it may provide an advantage.

• Assist in discovering investment opportunities: Even if not directly participating in InfoFi platform transactions, the data generated (such as project popularity trends, market prediction results) can provide valuable references for token investment, aiding in the assessment of market sentiment.

• Small capital participation in big opportunities: Compared to DeFi mining that requires a large amount of capital, some InfoFi platforms (such as prediction markets) allow users to participate with smaller amounts, and in many projects, just "talking big" is enough to seek potential returns.

II. InfoFi Landscape: Key Projects and Participation Methods

InfoFi's territory is rapidly expanding, here are 12 representative projects and their participation methods for quick understanding:

2.1 An AI-driven InfoFi platform

Introduction: This platform is the proposer and trailblazer of the InfoFi concept, utilizing AI quantitative attention to support application scenarios such as SocialFi. In the future, the platform aims to become the interoperable financial layer of internet information, connecting creators, users, and brands.

Participation method: Register on the platform, connect your social accounts, and bind your wallet. Accumulate points by publishing original and in-depth content related to projects or platforms on the leaderboard, and actively interact with high-reputation accounts. The top 1000 users on the leaderboard typically enjoy prioritized token allocation for projects, so be careful to avoid low-quality content and fake engagement.

2.2 A well-known cryptocurrency task distribution project

Introduction: This project has launched a community growth platform, attracting over 20 projects. It is expected to combine a powerful task system, comprehensive dashboards for on-chain and off-chain data capture, and AI sentiment analysis to help project parties accurately identify high-quality users, achieving high-quality and sustainable community growth. Users can earn exclusive rewards and accumulate verifiable reputation assets by ranking based on their genuine contributions.

Participation method: 1. Publish high-quality content related to the cooperative project on social media platforms to accumulate points. 2. Continue participating in traditional tasks on the platform to accumulate loyalty points, which may be considered as a weighting factor for reward distribution by the project party along with other points.

2.3 A real-time data dashboard project

Introduction: This project is an AI-driven instant data dashboard initially used to track information related to AI tokens. InfoFi has now launched with new features aimed at analyzing crypto projects and opinion leaders, rewarding quality social content. The platform offers multidimensional metrics, including attention, market sentiment, and price trends, with a high level of openness.

Participation method: The core is to publish original content related to the officially designated project on social media platforms to earn points. When posting, be sure to mention the official account, use relevant trending hashtags, and maintain interaction with the community and continuity of content. In addition, inviting friends to successfully join can also earn point rewards.

2.4 Reputation assessment tool on a certain blockchain

Introduction: This tool is designed for on-chain reputation assessment for opinion leaders and project parties, known as the Web3 version of "Dianping". Its core function is to generate trust scores to address on-chain fraud issues. Although the gameplay differs from typical InfoFi projects, its essence remains in evaluating subjects through mechanisms such as review, guarantee, and scoring. The tool also launched a reputation market, where users can speculate on various reputations and influence real-time reputation scores by buying and selling "trust votes" and "distrust votes" linked to specific profiles.

Participation method:

1. Increase Reputation Score: By evaluating others (selecting positive/neutral/negative labels and providing text), voting or replying to others' evaluations, and using ETH to provide unilateral or bilateral guarantees for others (guarantors can earn points as rewards).
2. Participate in the reputation market: You can bet ETH on the reputation changes of others or projects without an invitation; after receiving an invitation, you can spend 0.1 ETH to create your own reputation market. In addition to reputation points, there are other points systems. Most of the interactions mentioned above can accumulate points, providing opportunities for potential airdrops.

2.5 A decentralized creator monetization platform

Introduction: This platform allows social media users of any scale to participate directly in brand marketing and earn income based on real influence (not just follower count). Users simply choose brand campaigns, publish social content according to the rules, and the platform will automatically track content performance and distribute rewards based on the final impact scoring mechanism (which includes views, follower quality, and genuine interaction) without any application process. The platform is committed to creating a new content economy model where everyone can participate and be compensated according to their real contributions.

Participation method: Register and log in using a social account and bind your wallet address to receive rewards. Certified accounts can directly select brand tasks on the platform to participate and earn money; regular accounts mainly earn commission rewards by inviting others to register. After a certified user selects a task, they will receive a personal exclusive tracking link and must publish content on social platforms according to specific task requirements (including links, tags, topics, etc.), and the platform will automatically track the data. Earnings are calculated based on the qCPM model (earnings per thousand effective views), and after the activity ends, rewards (USDT or project tokens) will be automatically distributed to the bound wallet, with no need to manually submit proof throughout the process.

2.6 Certain Attention Share Trading Protocol

Introduction: This protocol allows users to speculate on the trends of projects of interest rather than the tokens themselves, supporting leverage of up to 5 times, and pricing is based on real-time data streams provided by third-party oracles. The project has been launched on the testnet, and its long-term goal is to promote attention trading to the mainstream market.

Participation method: After receiving an invitation, users can trade mindshare on the platform, which refers to the market attention and discussion heat trends of various cryptocurrency projects. As of now, the official has not announced any incentive measures regarding points programs or airdrops.

2.7 A certain Web3 AttentionFi ecosystem

Introduction: This ecosystem aims to measure and reward the true impact of cryptocurrency content. By assessing user influence through specific scoring, it rewards high-quality content and effective interactions to comprehensively evaluate user content dissemination and interaction quality on social platforms.

Participation method: Bind a social account, post valuable crypto-related content (such as market analysis, project tutorials, trend predictions, etc.) on social platforms, and add specific tags or mention official accounts. When the content receives likes or shares, you can earn points, and your influence score will also increase accordingly.

2.8 An AI-driven content filtering platform

Introduction: The core goal of this platform is to achieve precise screening of high-quality Web3 content, dedicated to building an open, fair, and efficient AI ecosystem through community-driven data training and validation. Relying on the real-time contributions of a large number of Web3 users for dynamic learning, it ensures the diversity of data sources, and participants can earn points or tokens as rewards by contributing high-quality content.

Participation method: Connect your personal social media accounts and follow the official and its bot accounts. Your personal points status (including creation points, reconnaissance points, referral points) can be viewed on your personal page. · Content Creation: After users publish high-quality content, if it is discovered and mentioned by other "scouts" to the official account, once the content is recognized by AI, both the creator and the scout can earn points. · Investigation Content: Users actively discover high-quality content created by others and submit "investigations" by mentioning the official account. If the content is recognized by AI, both the investigator and the original content creator can earn points. To prevent point manipulation, each person can submit a maximum of 5 investigation contents per day.

2.9 A SocialFi protocol based on a specific blockchain

Introduction: This protocol transforms users' interactions on social platforms (such as posting, liking, and sharing) into on-chain reputation assets. Its core function establishes on-chain reputation by tracking users' behavior on social platforms, with specific scoring metrics that are calculated based on a combination of the views, likes, shares, and comments on users' posts; users can earn points and specific rewards by tagging official accounts in their posts or participating in loyalty programs of various projects.

Participation Methods: 1. Comment Interaction: Mention the official account when commenting on specific ecological content on social media platforms (1 point per comment, daily limit of 10 points, original text limited to 2 tags). 2. Publish Original Content: Post high-quality content or long articles on social media platforms, and tag the official account at the end (points awarded based on interaction). 3. Loyalty Projects: Join the loyalty project list and post content about designated projects (tag their official account, no need to tag this platform's official account), points awarded based on views.

2.10 An AI-driven InfoFi platform

Introduction: This platform aims to help users better discover valuable opinion leaders and project parties. Users can view comprehensive rankings and specialized rankings of opinion leaders and project parties, the financing status of projects, and the token mentions and price fluctuations of opinion leaders, as well as personality analysis of opinion leaders. Meanwhile, users can also rate project parties and opinion leaders and create various tags, similar to a review platform for Web3. Recently, the platform underwent an upgrade, adding new features such as trend analysis for popular tokens and summaries of social discussions for popular projects, including positive and negative viewpoints.

Participation method: Publish comments on project parties and opinion leaders to earn points and token rewards (a new round of reward activities is about to begin)

2.11 A certain content mining platform

Introduction: The platform rewards high-quality content creators through a "content mining" model. After users post content on the social platform, it is evaluated by AI, and if the content is of high quality, they can receive rewards in the form of its native tokens, which are distributed every 10 minutes, similar to how a new block is produced on the blockchain every 10 minutes. This project has the support of well-known market makers, but the participation threshold is relatively high, requiring users to have a certified social account, with more than 50 followers, and the account must have been registered for at least 90 days.

Participation Method: Participation requires certification.