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Visa: All money transfer organizations will need a stablecoin strategy this year.
Visa has just announced the expansion of stablecoin payment capabilities in the Central and Eastern Europe, Middle East, and Africa (CEMEA) through a partnership with African fintech Yellow Card. This move highlights the increasingly essential role of stablecoins in the global payment ecosystem.
Godfrey Sullivan, Senior Vice President of Visa, predicts that by 2025, every organization involved in cash flow will need a stablecoin strategy. Visa has processed over 225 million USD in stablecoin payments since testing began in 2023.
The collaboration with Yellow Card aims to test stablecoin applications in fund management and expand cross-border payments via Visa Direct. The CEO of Yellow Card affirmed that they are working with Visa to build a bridge between traditional finance and the future of currency.