From the president, the crypto world, to real estate, how the Trump family reshapes the business landscape with power.

Due to the impact of tariffs, the CEOs of Walmart, Target, and Home Depot privately warned Trump that there could be product shortages and price rises. Trump also seems to acknowledge this impact, stating that American families may have to buy fewer and more expensive holiday toys. However, for Trump's inner circle, a true golden era has arrived.

U.S. media Axios stated that in the first hundred days of Trump's presidency, he created historically substantial returns. The Trump family leveraged their power advantage to earn billions of dollars through a multitude of opaque business activities. Most U.S. presidents have tried to avoid using their official powers or public policies for personal gain, even if only to appear so on the surface. But Trump is intertwining official power with personal affairs in an unprecedented way, often without any concealment. U.S. media Axios sharply pointed out that Trump's first term blurred the lines between public office and private interests, while his second term completely erased that boundary.

Trump, his children, and allies have launched a series of high-value investment projects to profit from their close ties with the government.

Cryptocurrency Company World Free Finance

World Liberty Financial ( is a cryptocurrency and decentralized finance company established in 2024. The founders include Steve Witkoff ), Trump's Middle East envoy and longtime friend, and his son Zach Witkoff. The company has raised over $550 million by selling tokens to buyers worldwide.

Donald Trump himself serves as the "Chief Cryptocurrency Advocate" for the company. Trump's two sons, Donald Jr. and Eric, are actively involved in the management of the company. Reportedly, the Trump family holds 60% of the shares in World Freedom Financial through its business entities and is entitled to 75% of the company’s token sale revenue.

Meanwhile, the Trump administration is pushing a series of policies, including the establishment of a federal cryptocurrency reserve. These policies are believed to help increase the value of assets held by the global free finance. However, the intertwining of government policies and private corporate interests has sparked widespread ethical and legal controversies. The New York Times points out that global free finance has "blurred the lines between private enterprise and government policy in unprecedented ways," and its operational methods raise serious concerns about political corruption and conflicts of interest.

A survey by The New York Times also found that World Freedom Finance secretly demanded millions of dollars from other cryptocurrency startups in exchange for cross-promotion and close ties with Trump. World Freedom Finance denied any wrongdoing and stated that these promotions are standard practices in the industry. The company promoted these "token swaps" as "joint investments." However, several executives believe this is actually a blatant cash endorsement.

Additionally, at the cryptocurrency conference panel discussion held in Dubai, Eric attended alongside Zach Vertkov, the founder of World Free Finance. Zach Vertkov announced that a venture capital firm backed by the Abu Dhabi government will invest $2 billion using a digital currency provided by World Free Finance. This single transaction could generate hundreds of millions of dollars in revenue for the Trump family and their partners.

Trump Official Token

At the end of April, Trump's token website released an advertisement stating that holders of the Trump memecoin ($Trump memecoin) would have the opportunity to dine with Trump. A memecoin is a cryptocurrency issued based on internet memes or celebrity mascots, which has no actual use besides speculative purposes. The $Trump memecoin is controlled by a company run by Trump's son and his business partners, but Trump actively encourages supporters to buy it.

The token's website claims that the top 220 holders will be invited to a special dinner with the president on May 22. The top 25 wealthy individuals will attend a special reception before the dinner and participate in a "special VIP White House tour" the following day. The website describes this event as "the most exclusive invitation in the world."

Users must indicate their willingness to participate by registering through wallet connection on the website. Then, they need to start accumulating tokens to ensure they are in a leading position. This will create buying pressure and pump the token price. Invitations will be determined based on the average balance as of May 12. At the end of last month, the 25th holder already possessed over 1 million tokens, worth more than 13 million dollars. After the advertisement was released, the token price soared over 60%, but the official website later removed the mention of "the White House."

As of April 2025, Trump-related entities have earned approximately $349 million through transaction fees. This token project has also been labeled a "politicized Ponzi scheme" by critics.

Member Club "Administration Department"

Donald Trump Jr. and his business partners are launching an exclusive club in Washington D.C. called "The Executive", serving as a private gathering place for donors and business tycoons to interact with senior officials of Trump.

To become a member of the "executive department," a fee of $500,000 is required. According to the organizers, many memberships for the club have already sold out. This private club is expected to open this summer in a large but closed restaurant in Georgetown named Clubhouse. The club will feature two bars, a lounge, a restaurant, and a conference room, recreating the ambiance that once existed in the lobby of the Trump International Hotel in Washington. Before Trump sold it at the end of his first term, his donors and followers used to gather here.

The club is likely to soon be filled with Trump's family and friends, corporate executives, and members of the Trump administration, but the public and most media members are not allowed in. The club's founding member and Trump's cryptocurrency advisor, David Sacks (, stated that the goal is not to create a place for communication. He mentioned in a recent podcast, "We want to provide a gathering place for younger, trendier, Trump-supporting Republicans in Washington, D.C."

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At the end of last month, during his visit to Europe, Donald Trump Jr. held a star-studded party at a hotel near the White House to celebrate the establishment of the U.S. executive branch. Attendees included Attorney General Pam Bondi and the new chairman of the U.S. Securities and Exchange Commission, Paul Atkins.

Overseas Real Estate Transactions

According to the ethical oversight organization CREW, at least 19 overseas projects under the Trump brand will be developed in the next four years.

At the end of April, Saudi luxury real estate developer Dar Global and the Trump Organization announced the launch of the Trump International Hotel and Tower to be built in Dubai, and also held a grand celebration at the Dubai World Trade Center. This landmark project marks the opening of the first and only Trump International Hotel and Tower in the Middle East, as well as the fifth collaboration between Dar Global and the Trump Organization.

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It is reported that the tower will be 80 storeys tall and will include a five-star hotel, luxury residential units, a private members' club, and the world's tallest outdoor swimming pool. Residential prices start at $1 million and penthouses can go up to $20 million. The project also accepts cryptocurrencies such as Bitcoin as payment for the purchase of homes. In the building's brochure was written the slogan: "Challenge everything. ”

In addition to building Trump Tower, the Trump Organization recently announced a partnership with the Qatari state-owned real estate company Qatari Diar and Dar Global to develop a luxury golf resort in the West Maisimah area, about 40 kilometers north of Doha.

The project is named "Trump International Golf Club" and includes an 18-hole golf course, a clubhouse, and a series of high-end villas facing the beach. The entire project covers approximately 790,000 square meters, with a total investment expected to reach $5.5 billion. Qatari Diar is a company wholly owned by the Qatari government, while the Trump Organization made an ethical commitment at the beginning of its second term stating that it would "not directly collaborate with foreign governments."

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Last month, Trump hosted a Saudi-backed LIV Golf Championship at his Doral Club in Florida. It is worth noting that Trump's first foreign visit during his second term will also be to the Middle East. Trump will travel to Saudi Arabia, Qatar, and the UAE from May 13 to 16, 2025.

Eric Trump pointed out that many of the projects they are promoting, from cryptocurrency to real estate, had already been in preparation before their father’s re-election. Eric Trump stated in a statement to The New York Times: "We are building some of the most iconic projects in the world and leading the digital revolution."

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Little Donald's Overseas Visit Journey

While Eric was helping the Trump Organization finalize a series of real estate project deals, his brother Donald Jr. was also busy overseas. From late April to early May, Donald Jr. visited Hungary, Romania, Serbia, and Bulgaria on what he referred to as a paid speaking tour called "Trump Business Vision 2025," during which he also met with foreign government leaders and political candidates.

Little Donald arrived in Budapest on April 25 and had a brief meeting with Hungarian Foreign Minister Peter Szijjarto before being hired to attend a dinner for business leaders. Little Donald told an executive from the event organizers, "I'm here not just for business, but to understand how the world works." He indicated that he would be looking for potential new deals in Eastern Europe and the Balkans, as you never know if there might be a Trump real estate deal.

In Serbia, the Trump family plans to build a new hotel on land owned by the local government. He met with Serbian President Aleksandar Vučić, and the hotel project has been approved by the Serbian government, with Trump's son-in-law Jared Kushner also being the developer of the project.

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Later, little Donald appeared on stage in Bulgaria with Anthony Trenchev, co-founder of the cryptocurrency company Nexo. The company was fined $45 million by the U.S. Securities and Exchange Commission in 2023 and agreed to exit the U.S. market. Accompanied by little Donald, Trenchev announced that Nexo had communicated with U.S. regulators and would re-enter the U.S. market. Trenchev stated, "America is back—Nexo is back too."

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Donald Trump Jr. denied any claims that he used his father's name for business, stating that he has been engaged in commercial activities since he became an adult. He also criticized Hunter Biden, claiming that Hunter was involved in selling paintings while his father Biden was serving as president.

Donald Trump Jr. stated in a statement to The New York Times: "It is ridiculous for left-wing media to think that during my father's presidency, I should lock myself in a padded room, stop doing the work I've done for over 25 years, to make a living and support my five children. However, if I really did that, I think I could try painting, as it is said to be quite a lucrative industry."

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Allies of the Trump family pointed out that Donald Jr. and Eric have long been engaged in their business careers independently of their father's political positions and stated that their recent actions are consistent with their previous behavior. The White House stated that since Trump's sons run these businesses, there is no ethical issue. White House spokesperson Anna Kelly said, "The president's assets are managed by his children, and there is no conflict of interest." However, the financial disclosure reports that Trump is legally required to submit show that he still personally derives economic benefits from these investments.

The American media Axios sharply pointed out that Trump's first term blurred the lines between public office and private interests, while his second term completely erased this boundary—turning the presidency into a profit engine for his brand and family.